UFC CEO Lorenzo Fertitta sees the development of UFC in the direction of the most prestigious events in the world — the Olympic Games. "The Olympics is a business and they want to attract young audience for all of their television deals. Direction of development of the UFC is that sooner or later we will become part of the Olympics — quoted foxsports.com. — If someone 20 years ago would have told the Olympic Committee that the most popular broadcast from the Olympics will be snowboarding, a halfpipe, they would have decided that this person was crazy. But that is what we have now, that is what I want to watch the children, and that is what we are moving.
There is such a structure, which is called the IMMAF, the international Federation of the mixed single combats. Working with 50-60 countries, they are trying to bring MMA to the pan-American Games, and once to the Olympics".
